.REST and .BAR domains join the 2015 NRA SHOW to offer specialized Internet web addresses for the RESTaurant and BAR industry
NRA Show visitors will have the chance to claim their official industry specific website addresses
MEXICO CITY, MEXICO (May 12th, 2015)— Visitors to this year’s National Restaurant Association Show will be given the opportunity to take part in the biggest change to the Internet since its inception – the introduction of industry categorization. The global domains for RESTaurants and bars - that enable websites to end in .REST and .BAR - have turned web addresses into meaningful assets for brands and businesses. This industry specific categorization improves a website’s ability to get picked up in search results and get found by customers. All attendees of the NRA Show will have the chance to secure their .REST and .BAR web addresses by visiting booth #6076 at Chicago’s McCormick Center between May 16th and 19th.
Since their 2014 launch, the .REST and .BAR domains have built a dedicated following within the industry, sporting the likes of Portland’s cutting edge Roe (roepdx.rest) and London’s uber trendy Original Sin cocktail bar (originalsin.bar) as registrants. Such brands recognize the power of a noticeable and meaningful web address that cuts through the noise on the Internet by instantly identifying them as RESTaurants and bars. These domains also benefit other industry entities, like restaurant or bar guides, suppliers, or related brands.
“The benefits of having an industry-specific website vs a generic domain name are innumerable: a cutting-edge and relevant online identity; better online visibility; a more engaging experience for consumers, because they can identify a website as a RESTaurant´s website, or an email as a bar´s email, just from the domain; the list goes on…”, said Aaron Grego, CEO of .REST and .BAR domains.
.REST is the abbreviation for the word “RESTaurant” in over 48 languages and more than 139 countries, while .BAR is an internationally recognized term. .REST and .BAR are short, and easy to remember and type into mobile devices. These industry specific domain names give restaurants and bars an unprecedented opportunity to avoid and/or shorten long and complicated domains, acquire the domain of their first choice vs. a saturated generic domain market, and let the world know that their business is a restaurant or bar through their domain name alone.
Anyone can register a .REST or .BAR domain name by simply visiting www.domains.rest and www.domains.bar . A special promotion will be made available for businesses that acquire their domains during the 2015 NRA Show.
About Punto 2012
Mexico City-based Punto 2012, is a domain company that services Generic Top Level Domains (gTLDs) .REST and .BAR, geared for the RESTaurant and bar industry. The entrepreneurial team consists of experts in the domain industry as well as the food and beverage industry dedicated to revolutionizing the Internet so that businesses can own their identity and be found by their customers. For a showcase of sites already using the .REST and .BAR domains, please visit: www.register.rest/showcase/ and www.register.bar/showcase/
For more information, please contact:
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For media inquiries
Zane Emilija Zagere
- Punto 2012
- Mexico City | Mexico
- +52-55-85895544 (MEX)
- +720-240-4770 (USA)